Cokau directed this radiant spot for iconic French brand L’Occitane. The spot showcases the duo’s versatility, toggling between the beautiful shoreline of Corsica to the studio, to reveal the essence of the brand’s new Immortelle facial cream.
From aerial photography to tabletop, to a creative visual articulation of the product’s microscopic world, the project gains from the complementary expertise of Cokau’s directors, Achille Coquerel—whose background is in editing—and Thomas Kauffmann—who was a motion designer.
Cokau’s transdisciplinary approach is reflected in the diversity of their work and clients, which include Land Rover, Lancôme, TAG Heuer, McDonald’s, Pernod Ricard, Shu Uemura, Bentley, Guerlain, Audemars Piguet, and Yves Saint Laurent—to name a few.
View the spot here and see the behind the scenes below.