BAM has shared a first look at its new work for MINI.
Spanning campaigns for the MINI Cooper, MINI Countryman, the all-electric MINI Aceman and the MINI Cabriolet, the project brings together bold imagery, playful energy and a confident billboard sensibility. Shot in Argentina across more than 90 motifs, the campaign covers out-of-home hero visuals, social assets and lifestyle imagery, combining real photography, CGI and AI into a cohesive new expression of the brand.
Rooted in MINI’s heritage as a design icon, the work feels brave, charming and unmistakably MINI.
View the full project here: MINI